Founder Coaching.
Building it. Built it. Beyond it. Supporting the humans at every stage of the journey
what is it?
Internal architecture. Not business optimisation.
Most founder support focuses on growing your business, more revenue, bigger team, faster scaling.
I work differently.
I help you build internal architecture - the capacity to make clear decisions under pressure, lead without burning out, and be present at home without your mind racing to work problems.
This requires: nervous system regulation (so stress doesn't hijack your thinking), mental fitness (catching thought spirals before they derail you), somatic awareness (understanding what your body is telling you), and capacity for discomfort (sitting with uncertainty without panicking).
This isn't about doing more. It's about reconnecting with who you are.
I combine business context (I've built, burnt out, and exited) with human transformation (somatic practices, mental fitness, narrative reframing).
Work and life aren't separate.
Your internal state creates your external results.
who is it for?
Founders at three critical transition points - each requires different support, but the same foundation.
Building a business isn't just a business challenge. It's a human one.
It will test who you are. Challenge what you believe. Question everything you thought you knew.
You're on a journey that evolves through distinct stages, but the real work? It's internal.
This is the work that matters at every stage.
The founders who recognise this are the ones who build truly sustainable businesses and lives.
The question is: where are you right now?
Founder Building
You are early in your journey, building something meaningful.
You're watching others build successful businesses while losing themselves and asking: "Does it have to be this way?"
You have limited time and budget, but crave connection & support.
You want to learn sustainable practices early, to avoid losing yourself.
Lost & Founders
You built a business generating significant profit. You're stepping back operationally.
But now: "I have time and resources, what do I do with them?"
The drive and hustle that built the business disconnected you from everything: yourself, your family, and now that passion for the business is waining.
You're lost in all senses. Ready to find your way back.
Un- Founded
You sold. The bank balance is full. Everyone congratulates you.
You're asking: "What now? Who am I without the business? What is next"
Without space to process this transition, you'll either jump into the next thing to avoid feeling, or drift aimlessly for years.
You're ready to navigate what's next with clarity.
what’s the challenge you are facing?
You thought success would feel different.
You thought once you hit the milestone, the revenue, the team, the exit, then you'd feel fulfilled. Then you could finally be present.
But you're still chasing the next thing, missing what's right in front of you.
Because the real challenge isn't building the business.
It's carrying the constant uncertainty. Making decisions with incomplete information. Holding responsibility that never sleeps.
It's the slow drift from the people you love, not because you want to, but because your mind never stops working.
It's the loneliness of being the person everyone looks to, while you're quietly asking: "Do I even know what I'm doing?"
No one warns you about this part.
The isolation. The weight. The disconnection from yourself and everyone around you.
You keep going because that's what founders do. But inside, you're exhausted.
Not from the work. From carrying it alone.
And when you're exhausted and isolated, you can't lead well. You can't think strategically. You make worse decisions for yourself and the business.
the outcome we can create
you can work with me:
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BUILDING FOUNDER
Group Coaching & Community
For building founders committed to implementing sustainable practices from the start.Prevention, not recovery, build internal architecture alongside your business to enable sustainable growth.
This is an evergreen coaching and community, where you will benefit from group coaching, peer support and in real life monthly experiences.
Next event ‘ Your Away Day’Tuesday 9th December - book below
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LOST & FOUNDER
Masterclass Programme
For profitable founders, looking to step back.Harness your business success to rediscover who you are, rebuild personal connection and relearn presence.
Sustained partnership over 6 months as you rebuild yourself, your connection & presence alongside the continued success of your business.
This is a initmate group of 8 to 12 founders and the format includes in real life experiential gatherings, monthly masterclasses, alongside weekly group check ins.
Launching ‘Spring 2026’ register you interest below -
UN-FOUNDER
1:1 Coaching & Specialist Support
Designed for exited founders with endless oppotunities.
Be guided through this transition as you rediscover who you are beyond the business. When structure, identity, and purpose shift, having support transforms disorientation into clarity and possibility.
Deep, bespoke transformation work over 12 months.
Individual monthly programme including one experiential day of 1:1 coaching, weekly check in’s and accoutability.
Expert breathwork and mental fitness sessions.
Launching 2026 - connect below to learn more
what founders are saying
Platf9rm
Founder
Seb
“Joel has a calming presence. His skill lies in his empathy, ability to listen and play back a problem or challenge as if through a filter, providing clarity of thought.
Our work together has resulted in me having more freedom, clarity and permission to pursue other endeavours which are close to my heart”
Field Food
Co-Founder
Libby
“In the first year of running a business it’s all too easy to get consumed by it and we were starting to feel burnt out.
Joel really helped us to see the importance of taking time for ourselves.
Having a clear business structure and plan means that we are more focused and making better use of our time”
Henry Turner
Flint Barn
Co-Founder
Circus Studio
Founder
Jo Connolly
“I had become stuck, in fear, and in a practical sense. Joel helped simplify things, and created practical procedures which I use to mange and lead my business.
It has given me confidence that I am running my business with insight and a plan for the future”
Ordinarily Different
Founder
Sophie
“I was tired and fed up, my business, it felt like a burden. I now have greater energy, the fire is back.
Sessions with Joel make me feel lighter, clearer and full of possibility. It is like having an unbiased advocate for my business desires and decisions.
Joel was able to help piece together talents and skills of mine that I had not connected before and joined up the dots. I am honestly a different person for the better”
Cat Totty Coaching
Founder
Cat
“Having Joel in my corner felt immediately calming and positive.
The format of outdoor walk and talk, followed by the beautiful brainstorming barn were ideal conditions to get the best out of me.
With Joel’s help I got clearer on my bottom line, and am more savvy about the mix of work I do and how I package it.”
“Through his listening and empathy Joel creates a real human connection. This makes me feel supported and ready to walk towards the hard, uncomfortable questions around my business. Something I’ve avoided in the past.
The greatest change from our time together is the new level of confidence I have in all my decision making”
why me?
Hi I’m Joel,
I've done the full journey and I can see the whole system.
I built a £3 million business, led 100 people, carried out 10,000 jobs per year.
From the outside, I had it all.
Internally, I was drowning.
I carried the business 24/7. I woke at 3am. I was present at home but mentally elsewhere. I drank to cope.
Then I hit a wall.
I burnt out completely.
I had a choice: keep going this way, or rebuild from the ground up.
I chose to rebuild.
Restructured to 3 days/week. Built somatic practices. Changed my relationship with alcohol. Created space for rest, presence, family.
This wasn't about finding a "new me", it was removing what was never me.
I've never felt more like myself.