You built the success. Now rebuild yourself.
Coaching for founders who've built financial success but lost themselves.
what is it?
Internal architecture. Not business optimisation.
Most founder support focuses on growing your business, more revenue, bigger team, faster scaling.
I work differently.
I help you build internal architecture: nervous system regulation, mental fitness, somatic awareness, and capacity for discomfort.
This enables you to lead sustainably and live fully, without sacrificing yourself.
This isn't about doing more. It's about reconnecting with who you are.
I combine business context (I've built, burnt out, and exited) with human transformation (somatic practices, mental fitness, narrative reframing).
Work and life aren't separate. Your internal state creates your external results.
who is it for?
Founders. The humans of the business world.
We work with you at one of three stages of the journey.
Build the Founders
You are early in your journey, building something meaningful.
You're watching others burn out and asking: "Does it have to be this way?"
You have limited time and budget, but crave connection & support.
You want to learn sustainable practices early, to avoid losing yourself.
Lost & Founders
You built a business generating significant profit. You're stepping back operationally.
But now: "I have time and resources, what do I do with them?"
You lost yourself building this. You gave everything to the business, the team, your family.
You're ready to rebuild internal capacity and rediscover who you are.
Exited Founders
You sold. The bank bank balance is full. Everyone congratulates you.
You're asking: "What now? Who am I without the business?"
You've lost your identity. The structure that consumed you for years is gone. Have you lost ambition?
You're ready to invest significantly in rebuilding yourself.
what’s the challenge you are facing?
You've been conditioned to sacrifice yourself for success.
Society celebrates the 80-hour weeks, the hustle, the business above everything else.
So you did it. And it worked, financially.
But the cost was devastating:
Physically present but mentally absent at home
Losing sleep, 3am wake-ups, mind racing
Coping mechanisms, drinking, avoiding, staying "busy"
Telling yourself everyone struggles like this
Here's the truth: You've lost yourself.
The person you were, curious, present, connected, has been buried under founder identity and constant pressure.
You don't need more productivity hacks or business strategy.
You need to reconnect with yourself.
the outcome we can create
how does it work?
how I can help?
I am here to be 'in your corner'.
I will listen and hold space to understand where you are in business and life, how and where they intersect.
I will work with you to structure, plan and organise what you have created. We will focus on three vital pillars to ensure you consistently work ‘on’ not stuck ‘in’:
The Direction - clarity on where you are going and how you are going to get there.
The People - ensuring you and your team have the tools to ‘know they are doing a good job’.
The Numbers - confidence and knowledge in forecasting, planning & budgeting to enable informed decision making.
the business
I will support you to challenge old narratives, develop a new outlook on life and re-discover you. We will build habits & practices around:
Your needs - when you needs are met, you will be energised and feel unstoppable.
Your time & space - learn to set boundaries for guilt free time for you, enabling you to show up positively in all your roles in life.
Your understanding & empathy - build awareness of your behaviors and feelings, as well as those of people around you.
the personal
All to live a life designed by you.
you can work with me:
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Your Away Day
The day you always promise yourself, but never take.
Commit time, away from the day to day, that is focused upon working ‘on’ your business, not feeling stuck ‘in’ your business.
Connect with, learn from, share ideas and challenges with other founders, business owner and solopreneurs.
Receive 1:1 consulting & coaching from your host Joel to help move you forward.
The day has been carefully curated to allow you to simply show up and…
Be in the moment by spending time in the Sussex countryside.
Find inspiration in the soulful and peaceful surroundings of the old flint barn.
Feel nourished by lovingly prepared local seasonal organic food.
Next edition - Tues Dec 9th 2025
Book through the ‘events’ tab -
Accountability & Prioritisation
Short and impactful 1:1 consulting & coaching sessions with Joel.
Designed for those feeling stuck ‘in’ the business with zero time but a need to feel seen and supported in decision making.
You arrive with a challenge, question or subject field.
We will delve deeper to find a root cause, discuss potential solutions and courses of action.
Leave with clarity on:Which are the quick and effective next steps to be taken.
Which experiments to run to learn from.
When exactly you will take the above actions with committed time planned.
All plans are debriefed in the following session.
Typically these are monthly sessions done online or in person, lasting 1 to 2 hours.
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Discovery Day
Be supported in pausing and dedicating time to calmly and clearly reviewing the landscape you find yourself in.
A whole day of focused 1:1 business consulting and personal coaching from Joel.
Working through a business & life health check to answer the below questions:
Where are you today?
Where do you desire to be?
What is in the way?
Be in the moment, surrounded by nature, walking and talking. Inspired by the surroundings old flint barn and nourished by organic local food.
Take away a clear list of agreed actions to be to move you towards your desired future.
Booked as a one off day or the launch of a ‘strategy & action’ partnership.
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Strategy & Action
Work with Joel as your business partner & personal coach.
Joel will do the work alongside you to ensure you feel fully understood, heard and are ultimately supported in making well informed decisions.
Keeping at the heart of the strategy a plan enabling you to consistently work ‘on’ your business.
Often with a focus on the following three areas:
Gain clarity on the business vision and purpose.
Learn skills and tools to lead your team.
Know and understand forecasting, budgeting and the numbers
Alongside the business, personal coaching is constantly provided to shift your mindset to one of potential and opportunity through building new habits and practices.
Create a life designed by you
Typically done over a minimum 3 months.
Each month ranging from 4 to 16 hours depending on the founder needs.
what founders & business owners are saying
Platf9rm
Founder
Seb
“Joel has a calming presence. His skill lies in his empathy, ability to listen and play back a problem or challenge as if through a filter, providing clarity of thought.
Our work together has resulted in me having more freedom, clarity and permission to pursue other endeavours which are close to my heart”
Field Food
Co-Founder
Libby
“In the first year of running a business it’s all too easy to get consumed by it and we were starting to feel burnt out.
Joel really helped us to see the importance of taking time for ourselves.
Having a clear business structure and plan means that we are more focused and making better use of our time”
Henry Turner
Flint Barn
Co-Founder
Circus Studio
Founder
Jo Connolly
“I had become stuck, in fear, and in a practical sense. Joel helped simplify things, and created practical procedures which I use to mange and lead my business.
It has given me confidence that I am running my business with insight and a plan for the future”
Ordinarily Different
Founder
Sophie
“I was tired and fed up, my business, it felt like a burden. I now have greater energy, the fire is back.
Sessions with Joel make me feel lighter, clearer and full of possibility. It is like having an unbiased advocate for my business desires and decisions.
Joel was able to help piece together talents and skills of mine that I had not connected before and joined up the dots. I am honestly a different person for the better”
Cat Totty Coaching
Founder
Cat
“Having Joel in my corner felt immediately calming and positive.
The format of outdoor walk and talk, followed by the beautiful brainstorming barn were ideal conditions to get the best out of me.
With Joel’s help I got clearer on my bottom line, and am more savvy about the mix of work I do and how I package it.”
“Through his listening and empathy Joel creates a real human connection. This makes me feel supported and ready to walk towards the hard, uncomfortable questions around my business. Something I’ve avoided in the past.
The greatest change from our time together is the new level of confidence I have in all my decision making”
why me?
Hi my name is Joel.
I dream of a future, where those treading the tightrope of running their own business and living their life, can find balance, peace and live in the present moment.
I have walked in your shoes, creating a financially successful business, yet carrying it with me 24/7 in my head. Feeling the weight of responsibility, being lonely and unable to be truly present at home with my family.
That was until I committed to 'living a life designed by me'.
Redefining what success looked like, I was able to plan, structure and create a business that allowed me to work less hours, maintain my income and be in the moment with those I loved.